Be the first. Be sustainable.

Why Fashion?

The OCEAN TEE ethos is to share new ideas. By being entirely transparent about everything we do, we hope other businesses will take notice and follow our lead. We also want our customers to feel confident that they are making a purchase that will have the smallest impact possible on the planet. We love our Mako polo, but this step into fashion is not just about a polo shirt!

We guess the first question that a lot of people will ask is “Why Fashion?”.

To put it simply, the fashion and textile industry is widely considered the 2nd most polluting industry in the world; only the oil industry is worse. The trend for Fast Fashion means that there are 4x as many garments made nowadays compared to 20 years ago. The ways in which garments are made and the environmental impacts of the industry will probably surprise many of you and, in this age of discovery, there is really no need to carry on using these old fashioned, toxic methods of production.

To give you an idea of the environmental impact that clothing manufacture has, here’s a list of some of the topics we could discuss:
• Water pollution from chemicals, pesticides and fertilizers
• Microplastic pollution from synthetic fibres
• Landfill
• Carbon emissions/global warming
• Deforestation
• Soil degradation
• The Oil industry
• Water consumption

When we look at golf fashion, we have to acknowledge that synthetic plastic fibres make up over 90% of the golf polo shirt market. I can almost guarantee that your wardrobe is full of these types of fabrics, polyester being the most common one.

But did you know:
• Nearly 70 million barrels of oil are being used each year to make the world’s polyester fibre
• Every time a synthetic garment (e.g. polyester, nylon, acrylic) is washed, microfibres are released into the water
• Despite passing through water treatment plants, c40% of these plastic fibres still make their way into rivers, lakes and oceans
• The International Union for the Conservation of Nature estimating 35% of all microplastics entering the ocean result from synthetic production and washing of synthetic products
• A study by the University of New South Wales states that microfibres make up 85% of all manmade debris on shorelines around the world
• These fibres are eaten by fish, which end up on our plates – a recent paper estimated that the average person now ingests over 5,800 particles of synthetic debris a year

As consumers we can help to address these issues by; only purchasing garments that hold certifications to prove a non-toxic chemical content, purchasing from countries with strict environmental regulations for factories, and by selecting certified organic fabrics that have not used toxic chemicals in the production process. Check out our products page for an idea of the sorts of certifications you should be looking for.

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